The SHOES Framework: A Step-by-Step Guide to Building a B2B Sales Channel
Most B2B companies treat channel partnerships as an afterthought. Here's the five-step SHOES framework for building a partner channel that actually produces revenue.
AI for Go-to-Market: What's Actually Worth Automating in 2026
"AI for sales" has become a big enough umbrella that it's stopped meaning much. Here's how I rank AI automation opportunities for most early-stage B2B teams, from highest to lowest leverage.